Custom Report

• Build reports yourself based on the conditions you choose (weather, weekday, events, etc.).
• Brings multiple analyses together onto a single screen.
• Automatically generates an executive-ready summary as well.

Custom report demo

Custom Report is a tailored report builder that lets you set your own analytical criteria, filters, and comparison points and visualize them together in a single integrated report.

It’s designed to cut down repetitive reporting work and let practitioners approach data with a clear purpose in mind.

Report layout

Combine analysis modules and conditions freely into a tailored report

Multiple metrics and visualization modules brought together in one report

Selecting analysis modules

• Combine the analysis modules you want — visitor analysis, zone analysis, funnel analysis, and so on.
• See multiple metrics and visualizations integrated into a single view in one report.
• Examples
  • Place heatmap + representative path + conversion rate in one report.
  • For a specific zone, analyze dwell time, inflow, and segment behavior all at once.

Conditions and filters

• Date ranges (day / week / month / custom)
• Filters by zone, product category, or customer group (gender, age, etc.)
• Advanced filters such as time of day, repeat visit, and dwell time
• Examples
  • “Show only behaviors from women in their 20s with at least 5 minutes of dwell time during June.”
  • “Track representative paths during the event period that had a high checkout reach rate.”

Comparison and time-series features

• Before/after comparison: A/B tests, promotion impact, and post-layout-change performance
• Cross-store comparison: Compare performance across stores using the same report template (multi-store operations)
• Period-over-period trends: Track conversion rate, dwell time, and other key metrics over time

Use cases

Marketing campaign performance report

• Modules: visitor count, dwell time, purchase conversion
• Filters: campaign period + target customer group
• Comparison: before vs. after campaign

→ Produces insights such as “Inflow grew but conversion dropped — we need to improve the leaflet.”

Shelf renewal impact analysis

• Modules: zone-level inflow, dwell, pickup, purchase
• Filters: specific product zones
• Comparison: before vs. after the renewal

→ Yields diagnoses like “Dwell time rose, but pickup dropped — the display style needs review.”

Automated regular reporting

• Weekly report: Bundle the same KPIs into the same format every week.
• Executive summary: Auto-generate a single-page summary for executives.
• Conditional comparisons: Rainy days vs. clear days, event period vs. baseline, and similar splits.

Summary

Custom Report is not a fixed template — it’s a tool for designing analyses the way you want to see them. Automate repetitive analysis work and enable practitioner-led decision making.