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StoreInsight User Guide

Ad-viewing analysis settings

What it does

  • Designate where ads are placed and where they’re viewed from on the 2D map.
  • Ad-viewing analysis runs based on those designated zones.

User tool — shelf level configuration

1. Open the line/zone drawing screen

Line/zone drawing in the left menu
Click the line/zone drawing button in the left menu

In the left menu, click the Line/zone drawing button to open the line/zone drawing screen.

2. Pick the ad-viewing analysis point

Select camera view
Pick the camera view that captures the ad you want to analyze

In the camera views on the left of the screen, click the camera view that captures the ad you want to analyze.

3. Draw the ad placement (Attention Target — AT)

Activate the zone tool
Click the zone tool in the top toolbar
Draw the ad area as a polygon (animation)
Place multiple points to draw the ad shape as a polygon
  • Click the zone tool in the top toolbar to draw a zone wherever you want.
  • Place several points along the ad shape to form a polygon.
  • Right-click or press Enter to finish.

4. Confirm the ad analysis point

Set zone name and purpose, then confirm
Enter a name → set purpose to Attention Target (AT) → confirm
  • Set the zone name. (e.g., ad for X-mas)
  • Set the zone purpose to Attention Target (AT).
  • Click the Confirm button to lock in the analysis point.

5. Draw the floor area where the ad is visible (Visible Area — VA)

Click the zone tool
Click the zone tool again
Draw the floor area as a polygon (animation)
Draw a polygon on the floor area where customers can see the ad
  • Click the zone tool in the top toolbar.
  • Draw a polygon by placing several points on the floor area where customers can view the ad.
  • Right-click or press Enter to finish.

6. Confirm the visible area

Set the visible area's name, purpose, and connected ads
Set name and purpose (VA) → connect the visible ads → confirm
  • Set the zone name. (e.g., X-mas - Floor3)
  • Set the zone purpose to Visible Area (VA).
  • Select every ad visible from this floor area.
  • Click the Confirm button to lock in the analysis point.