Zone settings

What it does

Traffic zones are areas along store paths used to analyze visitors’ visits, dwelling, and pickup behavior.
Non-traffic zones target spaces that can’t be walked through — such as shelves — and let you analyze visitor interest and behavior.

Zone types at a glance

Category	Zone type	Description	Reports it powers
Traffic	General	Divide the store into broad units to capture major movement trends and traffic	Zone analysis / Representative paths / Zone-to-zone traffic
Traffic	Interest	Measure dwelling in front of shelves to understand interest and dwell patterns	Zone interest analysis / Visitor paths / Heatmap / Customer touchpoints / Funnel
Traffic	Checkout	Determine purchase conversion based on extended dwelling at the checkout	Purchase conversion analysis
Traffic	Staff	Zones only staff can access — used to exclude staff from analysis	Most reports excluding line analysis
Traffic	Seating	Measure how seats are used to analyze occupancy	Seat occupancy
Non-traffic	Shelf	Use non-walkable shelves as the basis for analyzing product interest and merchandising effectiveness	Funnel analysis / Shelf analysis / Shelf heatmap

Zone settings screen (common)

1. Open the zone settings screen

Click the Settings button at the bottom-left of the screen to go to the Settings page.

Zone settings menu in the Settings page — ② Click Zone settings in the left-hand menu

In the left-hand menu of the Settings page, click the Zone settings button to open the zone settings screen.

2. Zone settings screen layout

Main zone settings screen — Traffic/non-traffic selector, operating filter, drawing tools, search, and Save button

Pick the traffic / non-traffic category based on the report you want to power.
Use the active / inactive filter to show only zones in a given operational state.
Use the drawing tools to add or edit zones.
Use the search box to find zones by name or tag keyword.
Click the Save button to confirm zones.

Drawing tool reference

Free draw — connect points to add a zone

Rectangle — add a precise rectangular zone

Duplicate — clone the selected zone identically

Redraw — reset the selected zone

Auxiliary layer — show zones of other types as a reference layer

3. Confirm the zone

Zone confirmation screen — table order, entrance checkbox, color/name, zone type, tags, operating period — Set the zone's metadata and operating period, then save

Edit the table order to change the order in which data is displayed.
For zones where customers first enter, tick the entrance checkbox to designate them as entrance zones.
- Once an entrance zone is set, the representative-paths report becomes available.
- You can designate multiple entrance zones.
Set the zone’s color and name.
To change or add zone types, select or deselect zone types.
After picking the zone type, you can add detailed attributes as tags (keywords) to make zones easier to search and manage.
- Tags not assigned to any zone are deleted automatically.
- This field is optional, so you can leave it blank.
Set the zone’s operating period.
- For new zones, the start date defaults to today and the end date to 2099.12.31.
- Zones whose operating period has ended move to the inactive tab.
To delete a zone you’ve drawn, click the X button.

Setting up traffic zones

General zones

Reports it powers: Zone analysis, Representative paths, Zone-to-zone traffic

General zone example — store divided into broad units — General zones drawn as broad, non-overlapping units across the store

General zones aren’t meant for detailed shelf-level analysis — they capture customers’ larger movement (Flow) across the store.

Divide the store into broad, non-overlapping units.
Splitting it into narrow units makes overall traffic harder to read and reduces the meaning of dwell time.

Interest zones

Reports it powers: Zone interest analysis, Visitor paths, Heatmap, Customer touchpoint analysis, Funnel analysis

Interest zone example — area in front of a shelf — An area close to the shelf, used to measure dwelling, attention, and pickup

Interest zones are designed to analyze the moments when customers actually face a product or shelf.

Designate the area immediately in front of a shelf so dwelling, attention, and pickup data are recorded.
Draw the zone right in front of the shelf where visitors examine items in detail as a single interest zone.

Checkout zones

Reports it powers: Purchase conversion analysis

Checkout zone example — Drawn at the checkout area — extended dwelling is treated as a purchase

Determine purchase based on dwelling in the walkable area in front of the checkout.
These are typically drawn at the checkout area; dwelling beyond a threshold counts as a purchase.

Staff zones

Reports it powers: Line analysis, Zone analysis, Visitor paths, Representative paths, Zone-to-zone traffic, Heatmap, Time-of-day heatmap, Zone interest analysis

Staff zone example — Areas only staff can access — anyone passing through is identified as staff

Use this zone type to determine whether a person detected by CCTV is a staff member.
Draw it where only staff can access; anyone with a record of passing through is treated as staff.

Seating zones

Reports it powers: Seat occupancy

Seating zone example — An area where seating use occurs

Use this zone type to see how heavily the seats inside the zone are actually used.
Draw zones where visitors actually use seats as seating zones.

Setting up non-traffic zones

Shelf zones

Reports it powers: Funnel analysis, Shelf analysis, Shelf heatmap

Shelf zone example — Non-traffic zones drawn to match shelf positions

After updating the shelf level information, click the Update shelf level info button.
This zone type analyzes behavior around non-walkable shelves.
Draw zones to match where shelves are placed.
Set shelf zone names to match the corresponding interest zone names.