Reports overview

StoreInsight provides a wide range of reports that help you analyze every stage of the customer journey. The reports available to you may vary depending on your installed product configuration.

Tip

If a report you need is not in this list, please contact Deeping Source.

Part 1. Understand your store’s current state

Visitor analysis Comprehensive analysis of visitor count, demographics, and dwell time

Line analysis Customer statistics for virtual line crossings

Part 2. Rediscover the value of your space

Zone analysis Visitor and dwell-time analysis by zone

Heat map Visualize customer movement

Heatmap by time See how heatmaps change over time

Part 3. Track the customer journey

Visitor path Trace individual customer paths

Inflow Rate Analysis Entry ratio relative to entrance traffic

Inter-Zone Traffic Analyze movement between zones

Main path The path most customers actually follow

Part 4. Diagnose issues and optimize performance

Zone interest analysis Visits vs. interest

Purchase conversion analysis Visit-to-purchase ratio

Part 5. Custom analytics and communication

Segment Comparative Compare by gender and age group

Custom report Build reports with the conditions you need

Add-ons

Funnel Analysis Diagnose drop-off at each stage

Ad performance Viewer count, gaze, and demographics for in-store ads

Display Shelf Heatmap Gaze and dwell at the shelf level

Display Shelf Analysis Shelf-level visit, pickup, and dwell data

Seat Occupancy Rate Real-time seat usage

Event schedule Auto-aggregate data across event periods

Visitor Info Visitor overview and interested customers per product

Product Interest Compare visits, interest, and interest rate per displayed product