Zone Config

What it does

• Passage zones are areas along store paths used to analyze visitors’ visits, stays, and pickup behavior.
• No-Passage zones target spaces that can’t be walked through — such as shelves — and let you analyze visitor interest and behavior.

Zone types at a glance

Category	Zone type	Description	Reports it powers
Passage	General	Divide the store into broad units to capture major movement trends and traffic	Zone analysis / Main path / Inter-Zone Traffic
Passage	Interest	Measure stays in front of shelves to understand interest and dwell patterns	Zone interest analysis / Visitor path / Heat map / Customer Touchpoint / Funnel
Passage	Counter	Determine purchase conversion based on extended dwelling at the counter	Purchase conversion analysis
Passage	Staff	Zones only staff can access — used to exclude staff from analysis	Most reports excluding Line analysis
Passage	Dining	Measure how seats are used to analyze occupancy	Seat Occupancy Rate
No-Passage	Display stand	Use non-walkable shelves as the basis for analyzing product interest and merchandising effectiveness	Funnel Analysis / Display Shelf Analysis / Display Shelf Heatmap

Zone Config screen (common)

1. Open the Zone Config screen

① Click the Settings button at the bottom-left of the screen

Click the Settings button at the bottom-left of the screen to go to the Settings page.

② Click Zone Config in the left-hand menu

In the left-hand menu of the Settings page, click the Zone Config button to open the Zone Config screen.

2. Zone Config screen layout

Passage/No-Passage selector, operating filter, drawing tools, search, and Save button

• Pick the Passage / No-Passage category based on the report you want to power.
• Use the In operation / Non-operation filter to show only zones in a given operational state.
• Use the drawing tools to add or edit zones.
• Use the search box to find zones by name or tag keyword.
• Click the Save button to confirm zones.

Drawing tool reference

Draw to Add — connect points to add a zone

Add Rectangle — add a precise rectangular zone

Duplicate — clone the selected zone identically

Redraw — reset the selected zone

Redrawing a zone that's already in operation

Redraw changes the shape of the selected zone. If you change the shape of a zone that has already been saved and is in operation, it may no longer match the area where past data was measured, which can make report figures harder to interpret. If the store layout has actually changed, rather than redrawing the existing zone, we recommend ending the existing zone’s operating period and adding a new zone at the new location. (Using Duplicate carries over the type and tags, which is convenient.)

Overlay Layer — show zones of other types as a reference layer

3. Confirm the zone

Tip

After you draw a zone, you can review it in the minimap below.

Set the zone's metadata and operating period, then save

• Edit the Order field to change the order in which data is displayed.
• For zones where customers first enter, tick the entrance checkbox to designate them as entrance zones.
  • Once an entrance zone is set, the Main Path Report becomes available.
  • You can designate multiple entrance zones.
• Set the zone’s color and name.
• To change or add zone types, select or deselect zone types.
  • Changing the type of a saved zone may also apply the new type to reports for past periods. If you deselect a type that a report was aggregated by, the zone may drop out of that report for past periods as well.
  • To change the type only from a certain point onward, we recommend ending the existing zone’s operating period and creating a new zone with the new type.
• After picking the zone type, you can add detailed attributes as tags (keywords) to make zones easier to search and manage.
  • Tags not assigned to any zone are deleted automatically.
  • This field is optional, so you can leave it blank.
• Set the zone’s operating period.
  • For new zones, the start date defaults to today and the end date to 2099.12.31.
  • Zones whose operating period has ended move to the Non-operation tab.
  • For zones you no longer use, we recommend changing the end date instead of deleting. The zone is then excluded only from analysis after the end date, while past data remains in reports.
• To delete a zone you’ve drawn, click the X button.

Before deleting or changing a zone

• Deleting a zone may also remove its past data from reports, and a deleted zone is hard to recover. For zones you no longer use, we recommend changing the operating period (end date) instead of deleting.
• Changing a saved zone’s type or shape (area) may also change report results for past periods. To change it only from a certain point onward, we recommend ending the existing zone and adding a new one.
• Changes take effect only after you click Save. If multiple administrators edit at the same time, conflicts can occur, so we recommend editing one person at a time.

Setting up passage zones

General zones

Reports it powers: Zone analysis, Main path, Inter-Zone Traffic

General zones drawn as broad, non-overlapping units across the store

General zones aren’t meant for detailed shelf-level analysis — they capture customers’ larger movement (Flow) across the store.

• Divide the store into broad, non-overlapping units.
• Splitting it into narrow units makes overall traffic harder to read and reduces the meaning of dwell time.

Interest zones

Reports it powers: Zone interest analysis, Visitor path, Heat map, Customer Touchpoint, Funnel Analysis

An area close to the shelf, used to measure stays, gaze, and pickup

Interest zones are designed to analyze the moments when customers actually face a product or shelf.

• Designate the area immediately in front of a shelf so stay, gaze, and pickup data are recorded.
• Draw the zone right in front of the shelf where visitors examine items in detail as a single interest zone.

Counter zones

Reports it powers: Purchase conversion analysis

Drawn at the counter area — extended dwelling is treated as a purchase

• Determine purchase based on dwelling in the walkable area in front of the counter.
• These are typically drawn at the counter area; dwelling beyond a threshold counts as a purchase.

Staff zones

Reports it powers: Line analysis, Zone analysis, Visitor path, Main path, Inter-Zone Traffic, Heat map, Heatmap by time, Zone interest analysis

Areas only staff can access — anyone passing through is identified as staff

• Use this zone type to determine whether a person detected by CCTV is a staff member.
• Draw it where only staff can access; anyone with a record of passing through is treated as staff.

Dining zones

Reports it powers: Seat Occupancy Rate

An area where seating use occurs

• Use this zone type to see how heavily the seats inside the zone are actually used.
• Draw zones where visitors actually use seats as dining zones.

Setting up no-passage zones

Display stand zones

Reports it powers: Funnel Analysis, Display Shelf Analysis, Display Shelf Heatmap

No-Passage zones drawn to match shelf positions

• After updating the shelf floor information, click the Update shelf floor information button.
• This zone type analyzes behavior around non-walkable shelves.
• Draw zones to match where shelves are placed.
• Set display stand zone names to match the corresponding interest zone names.

Tip

To assign a maker and display period to each displayed product and link it to an interest zone, see Product Display Settings.