Visitor path

• Trace the full movement path of each individual customer.
• Go beyond a simple visit and see the order in which they passed through each spot.
• Differentiate strategies by classifying customer journeys (browsing, purposeful, etc.).

Path analysis view that visualizes a single visitor's movement path

Visitor path analysis visualizes each customer’s movement path and shows the order in which they moved.

It goes beyond “where they visited” and lets you understand the actual shopping flow and behavioral type of each customer.

Report layout

Detailed path tracking

• Select one of the dots (a visitor) on the map to trace that customer’s path and see detailed data including dwell time and age group.
• The customer’s detailed movement is drawn as a line for precise inspection.

Examples

• Conduct in-depth behavior analysis on long-stay customers or customers who leave quickly.
• Improve displays and signage in zones with heavy traffic but low conversion.

Selecting a dot on the map draws the customer's path as a line

Detailed data such as dwell time and age group for the selected visitor

Precise visualization of an individual customer's movement flow

Customer behavior pattern analysis using path data

Use cases

In-depth customer-behavior diagnosis

• Use individual path analysis to clearly identify the points where customers struggle while exploring merchandise.
• Qualitatively understand decision-making in long-stay or illogical paths and derive improvements.

Reduce shopping fatigue

• Find inefficient back-and-forth paths customers take while heading toward a destination, and improve the path flow.
• Shorten shopping time and deliver a comfortable, efficient shopping experience, raising satisfaction.

Refining marketing touchpoints

• Capture long-dwell paths or repeated movements around specific products to identify customers’ actual interests.
• Use these interests to refine the location and timing of message exposure.

Period comparison

• Compare path changes before and after store renewals or VMD changes to validate strategy effectiveness.
• Check changes in visit flow to confirm whether new paths formed as intended.

Combine with other features

• Combine with the Zone interest analysis report.
• Confirm the performance (dwell time vs. purchase) in zones where customer paths stop or backtrack and improve.

Eliminate inefficient paths

• Use individual path tracking to identify points where customers repeatedly travel back and forth or encounter confusion.
• Simplify displays and strengthen signage in those inefficient zones to improve the shopping experience.

Tip

Visitor path analysis turns the paths customers leave behind into data. Use it to design store layouts, place marketing messages, and reduce shopping fatigue — building a precise operations strategy grounded in customer-behavior types.